Pages: 2, Single spaced
Sources: 4
Order type: Term Paper
Subject: Marketing
 
Academic level: Undergraduate
Style: APA
Language: English (U.S.)
 
Order Description

I want you to answer Q3 in chapter 9 and 11 in the same paper. this is the book Keller, Kevin Lane, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Pearson Prentice Hall, 3rd Edition, 2008. [ISBN 978-0-13-188859-3] [TEXT ONLY] Please Answer the Questions specifically.    

 Assignments:  The goal of the assignments is to address specific brand knowledge and allow the students to gain depth and breadth on the particular brand topic.  The assignments are expected to be completed in 2 pages maximum for the entire assignment (not including a cover page, use of APA formatting, including the questions assigned).    Insure the answers are fact and evidenced based (citations supported).  You must include the questions.

 Ch 9 Q3

Pick a product category.  Can you profile the brand personalities of the leading brands in the category using Aaker’s brand personality inventory?  Compare and contrast your findings for your category with one of the brands in a similar category from the table or figure in the book.

 

Short Answer Rubric

Task

Accomplished

Proficient

Needs Improvement

ê

Short Answer

Clearly identifies key or important information "mostly" in your own words, on topic, demonstrate knowledge of the concept, and utilizing the text and citations as needed.   (44-50 points)

Identifies some but not all key or important information "mostly" in your own words, on topic, demonstrate some but not all knowledge of the concept, and utilizing the text and citations as needed. (44- 35points)

Does not clearly identify key  or important information in your own words, not on topic, does not demonstrate knowledge of the concept.  (0-34 points)

Use correct grammar, punctuation, and American Psychological Association (APA) format.

Consistently uses correct mechanics and APA format in writing professionally (0-2 errors). (0 points off)

Uses correct mechanics and APA format in writing professional papers (3-5 errors). (-2 points)

Does not use correct mechanics and/or APA format in writing papers (more than 5 errors). (-4 points)

 Ch 11 Q3

What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions?   What are some of the product strategies and communication strategies that the class project company could use to further enhance the level of perceived differentiation between its products and the competition?  Compare and contrast the information you have for the General Motors and the class project company in product strategies and communication strategies from the text from this chapter.

  

Short Answer Rubric

Task

Accomplished

Proficient

Needs Improvement

ê

Short Answer

Clearly identifies key or important information "mostly" in your own words, on topic, demonstrate knowledge of the concept, and utilizing the text and citations as needed.   (44-50 points)

Identifies some but not all key or important information "mostly" in your own words, on topic, demonstrate some but not all knowledge of the concept, and utilizing the text and citations as needed. (44- 35points)

Does not clearly identify key  or important information in your own words, not on topic, does not demonstrate knowledge of the concept.  (0-34 points)

Use correct grammar, punctuation, and American Psychological Association (APA) format.

Consistently uses correct mechanics and APA format in writing professionally (0-2 errors). (0 points off)

Uses correct mechanics and APA format in writing professional papers (3-5 errors). (-2 points)

Does not use correct mechanics and/or APA format in writing papers (more than 5 errors). (-4 points)

 

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