Principles of marketing

Pages: 10, Double spaced
Sources: 1
Order type: Case Study
Subject: Business
Academic level: High School
Style: MLA
Language: English (U.S.)
Order Description

Principles of marketing
fourteenth edition
philip kotler
gary armstrong

-Relate there chapter to you project

-How by hearing these pom chapter that you will market your project

-You have to add and write about ethic railways but depending on these titles of the chapters of the marketing book

Part 1: defining marketing and the marketing process 26
1.Marketing: creating and capturing customer value 26
2.Company and marketing strategy: partnering to build customer relationships 60

Part 2: understanding the marketplace and consumers 88
3.Analyzing the marketing environment 88
4.Managing marketing information to gain customer insights 120 5.Consumer markets and consumer buyer behavior 156
6. Business markets and business buyer behavior 188

Part 3: designing a customer-driven strategy and mix 212
7.Customer-driven marketing strategy: creating value for target customers 212
10.Pricing: understanding and capturing customer value 312

Part 4: extending marketing 550
18.Creating competitive advantage 550
19.The global marketplace 574

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