Saturday, 20 December 2014 10:52

Cars and literature

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cars_and_literatureThere is no way you will write about cars without writing about the automotive industry. Cars and literature are almost similar in the senses of historical evolution. Cars have evolved from miniature cars to the most modern green and electrical cars. Globalization and the information technology are influencing greatly the trends in cars and literature. Literature in the last century was more accessible through hard copies as compared to the world today where much of it is now available through Internet in soft copies. Cars business has also been affected by information technology and globalisation as most car parts manufactures are merging and starting outsourcing of car designs. Changes can be seen with giant car manufactured venturing into offering financial services to clients. Cars and literature business are becoming more reliant on Internet for information and marketing. Main car dealers and literature marketing firms are using the latest in information technology in managing their chains of supply. A case example is the use of the latest ETR technology by book marketers like Google books and others. Car manufactures like Toyota and ford are laking in millions of dollars by using the latest ETR softwares in selling and supplying cars to franchises world wide.


Cars and literature marketers have resulted to using of information technology in order to cut down on costs while at the same time improving synergies through alliance with their foreign franchises. Global market for cars and literature requires strategic global partners, clear and precise assessment of the global trends and proper management of cultural impacts. Marketers of cars and literature understand very well the importance of where to make emphasis of the product in order to improve on profitability. Major car and literature markets are assumed to be America, Europe and some Asian countries, although new and strongly viable markets are emerging in Asia, Latin America and Africa. New trends in global marketing of cars and literature are being geared towards these emerging markets with more emphasis in avian markets. Visit for more analysts of global trend in marketing of cars and literature.


The challenges that are currently facing both cars and literature marketing is

  • product differentiation,
  • product developments green marketing,
  • globalization and supply chain restructuring.
  • Differing global environments,
  • competition and highly demanding clientèle in addition to shortages of capital,
  • skilled human resource increases cars
  • literature production and marketing challenges.


Production of cars and literature in America for American market can easily be managed on economic basis, but when this production demands a global clientèle, economics of scale are lost. Cleats of cars and literature in less mature markets demands for same levels of quality products as those in mature market are forcing suppliers franchises to produce products that are similar to those from the manufacturer or original producing facilities. Client preferences have to be understood clearly in order to come up with clear product differentiations. For those people who are interested in functionality of a car to be differentiated from those whose interest are in expression of status or otherwise. Likewise for those who are interested in particular form of literature, a marketer has to differentiate between those who have access to Internet and those who don't. Those with access to Internet can down load the literature contents while those who do not need hard copies that have to shipped to them. The has more and detailed information on cars and literature. Visits us for free information on the most lucrative markets of cars and literature.

Read 1094 times Last modified on Wednesday, 24 December 2014 10:00

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